1. 2 years ago 
    Pay What You Wish Pricing (PWYW)

    I think it’s a very interesting concept that can be extremely successful for different products/businesses especially on the music front. Some artists have already started to adopt this sort of pricing for their albums (ie:Radiohead,NiN), and have seen great results. Here’s a short excerpt from Jose Fernandez, an economist at the University of Louisville:

    “Under certain conditions, for a risk-neutral firm, Pay What You Like pricing could be more profitable than uniform pricing and hence there is an incentive for the firm to use this pricing. For risk-averse firms this incentive becomes even stronger. Additionally, this form of pricing becomes more attractive from a profit standpoint when savings result from eliminating costs related to price setting, especially when the cost of setting a price is large.”

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I recently got a job. Time to think of something witty to put in now.
 
 

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